Goal:
DNES Marketing was hired to market and promote the film ART OF RAP in 14 markets. DNES also invited top influencers to attend private film screenings in 8 of the 14 markets. Each of the screenings were hosted by ICE T who made his directorial debut after each film Ice did a Q+A. DNES Marketing printed, shipped and distributed promotional materials to our teams throughout  14 U.S. markets. In total within 3 weeks timespan DNES street teams hit up over 500+ events and 500 retailers.

Synopsis:

  • DNES Marketing created a buzz in all 14 markets

  • The screenings hit 85% capacity ratio

  • Over 2,000 people attended 8 screenings in major cities around the country

  • Ice T’s manager Jorge Hinojosa was quoted as saying: “DNES Marketing did an extraordinary job for us; his teams activated a campaign within a very short turnaround time. Each DNES local market team invited and delivered all the major players and the shakers in each city. We were so pleased! I’m definitely hiring them again for future campaigns.”

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