Goal:
Hired by our client, Shady Records, to produce the event and create a buzz for their first SXSW showcase celebrating the 10th Anniversary of 50 Cent’s 13x platinum Get Rich or Die Tryin album.

Results by the numbers:

  • 5000+ in attendance (sold out)

  • Hundreds of thousands viewing live on FuseTV

  • 90 million impressions [click HERE for Key Press Coverage]

  • Official admats distributed to all of our media partners/outlets (Village Voice Network [49 weekly papers], Rap Radar, Shady 45 on Sirius Radio, Frank151)

  • Unique branded engagements including…

      • Hand-to-hand distribution of products for Trojan

      • Person-to-person engagement with product for Beats By Dre

      • 2,000 branded Beats By Dre glowsticks distributed to the consumers prior to 50 Cent and Eminem hitting the stage

      • Signature artist branded drinks for Brisk/Courvesiour and Ciroc

      • Branded VIP area for Beats By Dre & HTC

      • Branded recap video for each brand with exclusive shout out from artist

      • Artist wearing Supra Shoes on stage

      • DJ’s wearing Beats by Dre headphones on stage

      • Courvesiour and Ciroc available backstage in the artist green room

[flagallery gid=1 skin=default name=SHADY SXSW 2012]