Goal:
Hired by our client, Shady Records, to produce the event and create a buzz for their first SXSW showcase celebrating the 10th Anniversary of 50 Cent’s 13x platinum Get Rich or Die Tryin album.
Results by the numbers:
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5000+ in attendance (sold out)
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Hundreds of thousands viewing live on FuseTV
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Official admats distributed to all of our media partners/outlets (Village Voice Network [49 weekly papers], Rap Radar, Shady 45 on Sirius Radio, Frank151)
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Unique branded engagements including…
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Hand-to-hand distribution of products for Trojan
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Person-to-person engagement with product for Beats By Dre
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2,000 branded Beats By Dre glowsticks distributed to the consumers prior to 50 Cent and Eminem hitting the stage
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Signature artist branded drinks for Brisk/Courvesiour and Ciroc
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Branded VIP area for Beats By Dre & HTC
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Branded recap video for each brand with exclusive shout out from artist
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Artist wearing Supra Shoes on stage
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DJ’s wearing Beats by Dre headphones on stage
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Courvesiour and Ciroc available backstage in the artist green room
[flagallery gid=1 skin=default name=SHADY SXSW 2012]